Consultancy Services

Cash Flow Management / access to funding sources / low cost funding is one of the main problems of our businesses today.

As KULELI Momentum, we offer solutions that are effective, produce long-term widespread impact and create tangible business value in the following areas:

Financial Management Consultancy (Asset-Liability Management-Cash Flow Management-Budget and Planning-Cost Management-Receivable Collection Management)
Functional Structuring of Finance Departments
Access to Finance and Negotiations with Stakeholder Organisations
Financial Debt Restructuring Processes
Benefiting from State-Incentives-Funds and Grants
Company Valuation and Preparation for Public Offering/Merger/Acqusition Processes
International / National Direct Investment Processes for Companies (Foreign Direct Investment - Negotiations with Angel Investors - Other Investor Organisations)
Intellectual Capital Analysis
Investment Feasibility Analyses
Integration of International Compliance Rules into Company Working Models (U.S. Treasury's Financial Crimes Enforcement Network (FinCen)/US Securities & Exchange Commission (SEC)/The Office for Foreign Assets (OFAC)/Financial Action Task Force (FATF)/Foreign Corrupt Practices Act (FCPA)/ MASAK etc.)

a - International Marketing Consultancy

The globalising world economy encourages businesses to establish a stronger and more effective presence in international markets, while also requiring them to develop in-depth strategies for sustainable growth. Deepening international marketing refers to a holistic approach that involves detailed analysis of target markets, turning cultural differences into advantages, and enabling brands to achieve a unique position in the global competitive environment. This strategy aims not only to enable businesses to export but also to fully adapt to market dynamics for long-term success.

Perspective Analysis of the Current Situation in International Markets
In-Depth Analysis of Target Markets and Development of Competitive Strategies
Understanding Global Business Dynamics and Turning Cultural Differences into Advantages
International Strategic Planning Processes and Effective Management Models
Global Brand Positioning and Value Proposition Design
Effectiveness in the Global Market with Digital Marketing Strategies and E-Commerce Applications
International Logistics, Customs Processes, and Supply Chain Optimisation
Strategic Utilisation of Government Incentives and Support Programmes
Expertise in International Sales Management and Customer Relations
Strategic Business Partnerships and Building Global Distribution Networks
Performance Monitoring, Feedback Mechanisms and Continuous Improvement Approaches

b - Blue Ocean Strategy Consulting Programme

The Blue Ocean Strategy can be defined as a strategy whereby a business creates demand for its products/services within a potential market structure that has not yet been discovered, and develops by penetrating the market without engaging in price competition.

Traditional sales and marketing methods are no longer sufficient to make a difference in today's competitive market. The Blue Ocean Strategy is specifically designed to make niche products stand out in domestic markets, differentiate your brand from competitors, and leave a deep impact on your target audience. This programme aims to guide the market with target-oriented, high-quality, and distinctive strategies that go beyond the ordinary sales process.

Content:

Domestic Market Analysis and Target Audience Identification for Niche Products
Domestic/International Segment Analysis Based on Niche Product Groups
Domestic/International Market Analysis
Collaborative Development of Potential Scenarios with the Business
Brand Positioning: Strong Story and Image Design
Differentiating Customer Experience and Value-Added Communication
Domestic/International Competitive Analysis and Opportunity Discovery
Development of Special Sales Channels and Distribution Networks
Increasing Domestic Market Activity with Digital Marketing
Premium Pricing and Perception Management Strategies
Customer Loyalty and After-Sales Service Development
Marketing Performance Monitoring and Optimisation
Evaluating Regional and Local Opportunities

This programme is specially designed for businesses that want to rebuild not only their sales but also their product perception, value and strategic position in the market.

c - Technical Consultancy for Foreign Trade

One of the most significant challenges faced by our businesses operating in the foreign trade environment is the lack of in-depth knowledge regarding international trade rules, international delivery methods, documents used in foreign trade, our country's exchange regime, and compliance rules.

International transactions involve complex and strictly regulated rules, from the correspondent bank used, payment methods, the validity of documents, to product/fund transfers.

As Kuleli, we are at your service with our expert team to ensure that your international trade is conducted securely, to take initiatives on behalf of your business to resolve any issues that may arise, to provide advice, to identify the root causes of problems and prevent their recurrence, and to organise foreign trade operations for businesses that require or desire such services.

a - Process Improvement

In today's economic conditions, our enterprises have to struggle with high cost of funds, difficulties in access to finance and fixed costs that increase day by day. In addition, our enterprises, which do not have sufficient resources for technology investment, operate with manual processes. In addition, despite the extremely high costs incurred in the name of digitalisation, businesses that fail to use these tools/models and the high costs incurred as a result are frequently encountered by SMEs.

Within the scope of cost management, the first mistake is to save on personnel.

KULELİ Momentum firstly analyses all your business processes within the scope of the current situation analysis of your business. Accounting-Finance-Human Resources-Production Management-R&D-Supply Chain-Marketing Management-External Operations, etc. process maps of all your operations are drawn. With the help of process maps, bottlenecks, repetitive processes, processes that cause delays, unnecessary / inefficient process steps, all processes that need to be merged or subjected to internal control are identified, and by including the relevant department representatives in the project, process efficiency studies are carried out and the architecture of the necessary processes is reconstructed. Thanks to the improvement/activisation of processes, our enterprises ensure the effective distribution of human resources power within the enterprise and provide time/labour/expense savings in a way that includes long-term impact without the need for additional cost.

b - Process Architecture

Regardless of the process improvement studies, the processes of the unit / departments are re-established / architected for our businesses that need it. In addition to the department setup, it is extremely important to create business processes effectively. In addition, the layout planning of production resources such as machine park, equipment, etc., especially in production enterprises, line balancing requirements, review of production systems are vital for cost management.

In addition, statistical process controls, business measurements, inventory management, decision tree creation, minimisation problems, waiting line modelling, etc. We are at your service with our expert staff.

c - Management by Processes

It is extremely important to manage businesses not with functions, but with processes through effective internal communication, creating procedures, policies, process manuals, operation manuals and managing them efficiently, effectively and with an error-free approach. As KULELİ Momentum, we are always with you for your management by processes goal.

Business plan is a study that companies from start-up level to large-scale companies should prepare in order to receive direct foreign investment, to enter into M&A (Merger / Acquisition) processes, to participate in business partnerships. Within the scope of this study with our team;

Current situation analyses of the companies are made,

All business processes of the company are analysed and the existing ‘Process Map’ is prepared.

Process improvement plan is made by determining the failing aspects / bottlenecks / risks in the processes.

In the field of Financial Management, the company's past 5-year analyses are made and future periods are predicted with statistical methods.

Taking into account various critical indicators in our country and the world economy and the company's current production/service performance, the budget/proforma financial statements for the next 5 years are prepared. The deviations are interpreted by comparing the financial statements estimated by statistical methods with the financial statements estimated for budgetary purposes and as a result, the pro forma financial statements are finalised.

Human Resources, Organisation, Sustainability, Production Management, Digital Maturity Level, R&D Capacity, Marketing Management, Export Processes, Institutionalisation, Strategic Management, Occupational Health and Safety, Compliance Policies (national and international legislation), Operations, Tax Management, Supply Chain Management, Risk Management, Internal Control etc. all information areas are analysed and future road maps are prepared.

The intellectual capital elements of the company (know-how-method knowledge/patents/brands/human resources/customer portfolio etc.) are transferred to the business plan.

The realistic and feasible business plan of the company that wants to receive investment for Due Diligence (audit of the investor candidate company and negotiations) processes is prepared both as a report and a booklet.

According to the company's preference, negotiations are participated in and the business plan is presented to the investors.

The process of preparing the business plan takes approximately 5 weeks, depending on the scale of the company and the structure of its operations.

“Sustainability” is often confused with the concept of business continuity. While continuity refers to the ability of a business to continue its activities from generation to generation by generating cash flow and profitability, the concept of sustainability, in a wider range, envisages that businesses operate by creating a positive impact on all stakeholders (employees-customers-suppliers-government-shareholders-competitors-competitors-community-environment-environment-future generations, etc.) during their activities. Contrary to popular belief, sustainability is not only a concept related to climate/air/soil/environment but also attaches great importance to social dimensions.

In addition, sectors subject to the “carbon tax” will incur extra costs when exporting ‘iron-steel-aluminium-hydrogen-electricity-cement-fertilizer’. However, the main problem is not the carbon tax, but the risk of interruption of export processes if exporting enterprises do not comply with sustainability principles, no matter how affordable the product price is and how high the product quality is. Businesses that export affordable price/high quality products or supply products to exporters will be under the constant monitoring of the outside world in terms of sustainability principles.

Today, although the concept of sustainability attracts great interest in the business world, there are serious delays in concrete implementation. As KULELİ Momentum, we support the integration of the United Nations Sustainable Development Goals into the business models of the enterprises with a concrete consultancy model for the enterprises that export or are the suppliers of our exporting enterprises; and we work to prevent the exports of our enterprises from being at risk for this reason.